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Vol. 1, Issue 11

Reconnecting Children With Nature

According to a Kaiser Family Foundation study, today’s overscheduled youth spend an average of 44 hours per week staring at some kind of electronic screen, creating America’s first generation to grow up disconnected from nature.

Rather than going “green,” it appears children are going screen, a trend Wild Birds Unlimited is combating with its new Pathways To Nature for Kids initiative (www.pathwaysforkids.com ) and our partnerships with the National Audubon Soceity and the National Wildlife Federation.

In cooperation with the National Fish and Wildlife Foundation, Wild Birds Unlimited will grant the National Audubon Society $100,000 to be used for scholarships for young people to attend summer camps at Audubon Centers across the United States in 2007 and 2008. With this grant, at least 200 underserved and underprivileged children will have the opportunity to connect with nature each year.

 

Wild Birds Unlimited is also a proud sponsor of the NWF’s GreenHour™, a new initiative aimed at helping parents get their kids and themselves outdoors for at least one hour each day. Greenhour.org is full of information and activities that provide parents and caregivers with ideas for outdoor fun and exploration.

 

Visit your nearest Wild Birds Unlimited for fun products and ideas to get children outdoors and to learn more about our partnerships with the National Audubon Society and the National Wildlife Federation.

September 17, 2007

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