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Franchise information:
Call: (888) 730-7108
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Welcome to BirdTracks® Online!
An email newsletter from
Wild Birds Unlimited for March 2005.

In This Issue:
 - Bird of the Month: Bluebirds
 - Products to Attract and Enjoy Bluebirds
 - The birds are coming! Spring migration begins soon.
 - Birding the Arbor Day Farm Tree House Trail

Carrier of the Sky
"The Bluebird carries the sky on its back" -- Henry David Thoreau

It would be hard to find anything as dazzling as a Bluebird standing on a fence post in the early morning sun. Its brilliant blue plumage might even be said to rival the sky itself. Too bad it's just one big illusion! It's true! Bluebirds aren't really blue . . . they just look like they are!

Most bird colorations are due to pigments deposited in their feathers. A Northern Cardinal is red because of the red pigment called carotenoids. Crows are black because their feathers contain a dark pigment called melanin. In contrast, Bluebirds do not have a single molecule of blue pigment in any of their feathers. So where does that brilliant blue color come from?

The answer is that the color is not produced by a pigment, but by the structure of the feather. The top transparent layer of each Bluebird feather is filled with miniscule pockets of air. When sunlight strikes these pockets, all of the other visible wavelengths of light are absorbed. Only blue escapes and it is scattered in all directions. This same scattering process, created by atmospheric dust particles, is also what makes the sky appear blue.

Thoreau was right . . . Bluebirds literally do carry the sky on their backs. More information on bluebirds is available via our web site.

  
Products to Attract and Enjoy Bluebirds
Try setting up a bluebird house and/or a feeding station to attract bluebirds. Wild Birds Unlimited stores carry Eastern Bluebird houses, Western Bluebird houses as well as a basic bluebird house. You may feed bluebirds from a tray feeder or from a mealworm feeder.

Be sure to inquire at your local Wild Birds Unlimited store for the best advice on attracting bluebirds to your backyard.

The birds are coming! Prepare now for spring migration.
Migration is an extremely interesting bird phenomenon, requiring both physiological and behavioral changes so our feathered friends can survive their often grueling trek. Birds accumulate fat prior to migration to help maintain their energy reserves. However, sometimes these reserves are not enough. By providing food, water and shelter in our own backyards, we can help the birds conserve and replenish their energy supply as they pass through our area during their journey. He
re are some additional resources to explore:

Pathways To Nature® Travel Log -
Birding the Arbor Day Farm Tree House Trail
The National Arbor Day Foundation is famous for helping people plant trees, and birds are now part of their program, thanks to a $16,000 grant from the Pathways To Nature Conservation Fund. The newly opened Tree House Trail, part of the Arbor Day Farm's Tree Adventure, offers visitors some truly unique opportunities to experience birds.

At the Bird Call Mimic Station, for example, you can not only push buttons to hear songs and calls of birds found in the woodland, but also hold another button that allows you to try and imitate the calls. It's a great way to help make the calls stick in your mind, and see how you stack up against the real thing!

Further down the Trail, stop at the Bird Listening Station. Here, you can use specially designed devices that help amplify and focus sounds coming from the woods. All along the Trail, educational signs offer information about the importance of trees and habitat to birds.

The highlight for birders may well be the Canopy Tree House, nestled 50' up in the canopy of the oak/hickory forest. This bird's eye view offers a completely new perspective on the forest and also chance to see tree-top birds in their natural setting, without straining your neck!

For more information and virtual tour, visit: http://www.arbordayfarm.org/

The Pathways To Nature Conservation Fund is a partnership between Wild Birds Unlimited stores and the National Fish and Wildlife Foundation to fund environmental education and wildlife viewing projects. We encourage all of our customers to visit these incredible places. Your patronage helped make these projects possible!

This is a Pathways To Nature® Travel Log

Wild Birds Unlimited® has more than 300 locations across North America. For more than 20 years, the company has specialized in bringing people and nature together by providing expert information and offering an exclusive line of products designed specifically for the backyard birdfeeding hobby. The company is committed to educating the public about the importance of preserving natural wildlife habitats.

Pathways To Nature® Conservation Fund: All Wild Birds Unlimited stores donate a portion of proceeds to this fund to support education, conservation and wildlife viewing projects at wildlife refuges, parks, sanctuaries and nature conservancies throughout North America. More information is available at http://www.pathwaystonature.com

We Bring People and Nature Together®

For a Wild Birds Unlimited store near you,
call (800) 326-4928 or access Store Locator.

Thank you for subscribing to our BirdTracks Online email newsletter!
 

ABOUT BIRDTRACKS ONLINE
You are receiving this email because you've expressed an interest in Wild Birds Unlimited products and services, and you provided us with your email address. See the instructions below if you'd no longer like to be included in our email updates. You may also call (888) 302-2473 or write to Wild Birds Unlimited, Inc., 11711 N. College Avenue, Suite 146, Carmel, IN 46032.

Images copyright 2005 Wild Birds Unlimited, Inc. or respective copyright holders. "BirdTracks®" is a registered trademark of Wild Birds Unlimited, Inc.


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